“Representatives of major fashion brands went crazy, girls threw themselves into his arms, and drinks flower like waterfalls. Everything sprinkled with the sound of Gangnam Style. At 080 Barcelona Fashion 2013, the life of a seemingly unknown Korean born, French raised man changed overnight when he was mistaken for Kpop singer Psy.” Maciej Pestka was there, camera in hand, and captured everything. Now, a year later, give us a work “The life of Psy” began. This book, through Pestka’s photographs and fragments of descriptive text, lets you into a world of opulent parties that the average Joe can only dream about. Where ‘VIP Only’ becomes ‘Access All Areas’, The Life of Psy brings you deeper into the limitless, indulgent, out of control world of celebrity with every turn of the page.
The project tells the story of how the life of a seemingly unknown Frenchman changed overnight in a frenzied case of mistaken identity. From a consultant in Cork, Ireland to a celebrity in Barcelona, the document of this overnight success is now being released a year after the original event. How is the life of a pop star? What makes them different from ordinary human? The admiration, passion and hysteria that surrounds them is genuine or just a product of the market? This exhibition takes us to reflect, among other things, the relationship between what is real and what is a lie.