
Truls Blaasmo: “I Want Visitors to Dream” – On Art Advisory, Curating and Building Experiences Beyond the White Cube
In this interview, Truls Blaasmo reflects on advising collectors across art markets, curating with emotion, and creating exhibitions shaped by architecture. From Fotografiska Shanghai and OMA to Gucci projects, Blaasmo discusses cultural dialogue, collecting, and his belief that art should create unexpected experiences, encourage curiosity, and invite visitors to dream.




