Natan Dvir: “Comin Soon” – New Yorkers and their Colossal Advertisements

Natan Dvir is a photographer who focuses on the human aspects of cultural, social and political issues. He received his MBA from Tel Aviv University and his MFA in Photography from the School of Visual Arts (NY), after which he became an adjunct faculty member at the International Center of Photography (ICP).

USA – 

‘Coming Soon’ by Israeli photographer, Natan Dvir, is an exploration of our visual relationship with the branded city centers and the commercial environment we live in. In recent years huge billboards have enveloped the commercial hubs of New York City. The branding of the cityscape has become so ubiquitous, that the colorful, monumental advertisements, looming over the narrow streets, seem to be virtually unnoticed by the passersby. Giant billboards both dominate the urban landscape and blend into the background. Monumental figures are displayed in an effort to create our culture while they represent it in the same time.

This new series of pictures continues to explore the relationship between the near-future illusions and physical reality. While new and advanced ways of consuming information create a growing world of virtual, mobile, and personalized ads, the city itself becomes an advertising medium. The immense billboards gradually permeate the whole city, from SoHo to Time Square. Always in the peripheral vision, these ads turn pedestrians into passive spectators. People inhabiting the space underneath are pulled, unaware, into a staged set, as the reality of the street merges with the commercial fantasy of the advertisements.

Natan Dvir’s “Coming Soon” is on view from March 4th – April 30,2015 at Anastasia Photo, 166 Orchard Street, New York

Photography

 

 

Related Posts

Zhe Chen: The Bearable & Bees

China – The Bearable (2007-2010) is Chen’s confessional photo-documentation of her self-harm history spanning half a decade. Bees (2010-2012) features a collection …

The 2014 Paris Photo–Aperture Foundation PhotoBook Awards Announced

New York –  Todd Hido, photographer and photobook maker greeted an eager crowd at the New York Art Book Fair …

FotoBookFestival 2014: Photobook Dummy Award Announced

Germany –  Final jury for the FotoBookFestival 2014 Dummy Award were: Deanne Templeton, Cristina de Middel, Todd Hido, Carlos Spottorno, …

Rachel Seed : Reinventing A Mother’s Legacy

U.S.A. – Rachel Seed is a Brooklyn-based photographer and filmmaker who divides her time between multimedia documentary projects and freelance photography …

Glenn Sloggett Fibro Dreams

Glenn Sloggett: “Fibro Dreams” – Book made with Love and Love can be fucked

Australia –  It seems obvious to me now, having completed the book, that in hindsight this was something that I …

Colin Pantall on Kazuma Obara “Silent Histories”

Japan – Grave of the Fireflies is an anime film about the Second World War in Japan.  The main characters …

Thomas Sauvin : Silvermine

China – Silvermine is a set of five photo albums each containing 20 prints. The negatives were salvaged from a …

You Get Me – Mahtab Hussain

England – You Get Me is a series that has taken four years to complete and addresses the changing identity …

The Forgotten Cowboys – John Ferguson

U.S.A. – As a ten-year-old boy playing cowboys with friends at school in England, I was never allowed to be …