Biophilia – Marco Vernaschi

Marco Vernaschi is an Italian visual artist, creative director and producer best known for his thought-provoking visuals and inspirational campaigns. He developed a variety of projects in different fields, ranging from documentary to advocacy and contemporary art.

THIS STORY CONTAINS EXPLICIT CONTENT

  Argentina –  The term “Biophilia” literally means “love for life or living systems.” It was first used by Erich Fromm to describe the psychological orientation of being attracted to all that is alive. “The Biophilia Hypothesis” was a step beyond; Edward O. Wilson introduced it in 1984, suggesting an instinctive, subconscious bond between human beings and other living systems. Wilson concludes that the deep relationship between humans and nature is rooted in our biology. Human preferences towards natural things, while refined through experience and culture, are hypothetically the product of biological evolution. In other words, our natural love for life helps sustain life itself.

As humankind, we’re globally facing historical moments of radical changes, a transition from the Modern to the Post Modern Age, in which most social structures have failed or are on the verge of collapse. We’re living an environmental crisis, a financial crisis but mostly a crisis of the human spirit. The disorientation resulting from this much needed chaos leads us all to rethink and possibly to reshape our lives in different ways. Nature turns out to be – if not the answer – at least the asylum in which more and more people look for new models of living, or simple inspiration.   The project BIOPHILIA explores the instinctive drive behind this phenomenon, based on direct experience and beyond any specific cultural or social contexts. The resulting artistic production will be based on the 5 senses; the visuals will be complemented by a series of interventions based on taste, smell, and touch resulting in a series of indoor and outdoor installations and framed by a compelling set of sounds. The goal is to offer a stimulating experience from a participative perspective, based on principles of exploration that will allow the audience to live an evocative experience of reconnection with the natural worlds. Written and photographed by Marco Vernaschi 

Related Posts

Marlous Van Der Sloot: Le Corps Vecu

Netherlands – In modern society we often forget that ‘the physical’ is also a source of information. Because of rationalization, …

They : Zhang Xiao

China –  In China, every year hundreds of millions of people find work in other places. Like them I am …

Istanbul Urbanization – Raphael Fournier

Turkey – Istanbul, economic and cultural capital of Turkey, second fastest growing country after China, an estimated 17 million inhabitants …

The PhotoBookMuseum by Schaden Foundation

Germany –    The PhotoBookMuseum (The_PBM) pays tribute to the central form of expression in photography: the photobook. To introduce …

Manik Katyal on Nicolo Degiorgis “Hidden Islam”

Italy – Winner of Author Book Award 2014 at the Rencontres d’Arles, self-published book ‘Hidden Islam’ by Fabrica graduate, Photography feature …

Noriko Hayashi: “I saw many bride kidnappings in Kyrgyzstan”

Kyrgyzstan – Represented by Panos Pictures, Japanese photojournalist Noriko Hayashi has worked in diverse regions around the world, including Pakistan, …

Brian Driscoll : Political Prisoners of Egypt

Egypt –  As a result of the mass demonstrations that took place in the great cities of Egypt, many people …

Andrea Botto: “19.06_26.08.1945”

Italy –  “This book was produced in memory of the return journey my grandfather made from the Nazi prisoner-of-war camps …

Jordi Ruiz Cirera Los Menonos

Jordi Ruiz Cirera: Los Menonos

 Bolivia –  Comprising of images taken between 2010 and 2011 in the Mennonite colonies of Santa Cruz, in Eastern Bolivia, Los Menonos …